Steeve Elgui
Freelance Lead Designer with experience working across social media, product, marketing & branding. Expert in Fashion, Beauty, Luxury & Ecommerce.
AMAZON - APPLE - COTY - JOHN LEWIS - L'OREAL - LOUIS VUITTON - MATCHESFASHION - FACEGYM - JIMMY CHOO - 0MOROVICZA - UGG - SAMSUNG - SWEATY BETTY - WAITROSE
Branding
Designing a brand from the ground up is a truly exhilarating experience for me. Exploring the identity of the brand's clients, understanding the founder's vision, and identifying the target market are all crucial elements that inspire my design thinking and enable me to create a distinctive and exceptional design.
UI/UX
I possess expertise in working with CMS platforms such as Shopify, Wordpress, and Wix, as well as designing from scratch. My approach emphasizes building a robust relationship with developers and prioritizes a mobile-first, customer-centric, and data-driven approach.
Marketing campaigns
Crafting a multi-touchpoint marketing campaign is a comprehensive journey that involves studying various customer journeys to obtain a holistic perspective of the project. Subsequently, I engage in a process of iteration and closely follow the campaign's deployment on diverse platforms such as on-site, social media, and/or in-store.
Packaging
My design process involves constructing 3D mockups, carefully selecting appropriate materials, and testing the design to gauge its sense of scale. I am well-versed in the rules of printing and familiar with printer constraints. Witnessing the final product materialize is a source of immense satisfaction for me.
Retail
Thinking assets such as windows, counters or tradeshows for the physical world or even an extension in a virtual space.
Being an avid consumer of fashion and lifestyle magazines, I thoroughly enjoy working on print projects such as magazines, brochures, flyers, and invitations. The absence of limitations in terms of layouts, fonts, or images distinguishes print from digital media, and provides me with a great deal of pleasure.
Video
I utilize Adobe Premiere and Adobe After Effects to craft videos for various platforms including social media, events, websites, and apps. This involves tasks such as storyboarding, sourcing appropriate imagery, and editing existing videos.