Freelance UX/UI designer in London
I design websites and ecommerce experiences for beauty, fashion, lifestyle and technology brands. As a senior freelance UX/UI designer, I work from user journeys and wireframes through to responsive interfaces, Figma systems and developer handoff.
Support can include UX reviews, sitemaps, wireframes, responsive website and ecommerce UI, Figma components, design systems and implementation collaboration. The scope is agreed for each project.
Explore selected projects below, book a discovery call or send a project brief.
Louis Vuitton: mobile game concepts
Closer Agency for Louis Vuitton
Brief
Design interactive in-app game concepts to accompany the second collaboration between Louis Vuitton and Yayoi Kusama. The experience aimed to merge Kusama’s whimsical, artistic universe with Louis Vuitton’s luxury digital presence.
Team
Worked alongside art directors, project managers, designers, copywriters, and developers.
My Role
Concept Designer – responsible for imagining the core game ideas and translating them into high- fidelity mockups. Focused on defining the visual direction, user experience flow, and playful mechanics, setting the foundation for future development.
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In app game design concepts - Pumpkin Tennis
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In app game design concepts - Memory Tap
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In app game design concepts - Pumpkin Shot
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Jimmy Choo: responsive editorial UI
JIMMY CHOO
Brief
Redesign the "In My Choos" editorial section of the Jimmy Choo website to enhance storytelling and improve the user experience across devices, while staying aligned with the brand’s luxury aesthetic.
Team
Collaborated with UX designers, art directors, developers, and project managers.
My Role
UI Designer – tasked with refining and elevating the responsive interface based on existing wireframes. Worked closely with the team to bring the visual design to life across mobile and desktop, ensuring visual coherence, brand consistency, and seamless user interaction.
Wireframes
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User Interface
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User Interface
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Max Factor: responsive website rollout
MAX FACTOR
Brief
Support the digital rollout of a new Max Factor website by adapting and delivering designs across a wide range of device sizes and formats, ensuring visual consistency and functionality.
Team
Worked with designers, developers, QA testers, and project managers.
My Role
UI Designer – joined the team during the production phase to adapt campaign screens across desktop, tablet, and mobile. Responsible for screen rollouts, quality assurance, and close collaboration with developers to ensure pixel- perfect implementation across all platforms.
Max Factor
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Max Factor
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Busuu: B2B website UX and UI
BUSUU
Brief
Redesign the Busuu for Business website to better reflect the brand’s B2B offering, improve user flow, and drive lead generation through an optimised site structure and clearer content hierarchy.
Team
Collaborated with marketing leads, copywriters, developers, and a project manager.
My Role
Lead Designer – involved from the ground up, shaping the sitemap, designing wireframes, and delivering a full UI system aligned with Busuu’s brand. Oversaw implementation in HubSpot, collaborated with developers, and conducted QA to ensure a smooth and responsive launch.
Sitemap and wireframes
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User Interface
User Interface
User Interface
Padel USA: Shopify UX/UI redesign
PADEL USA
Brief
Redesign the Padel USA Shopify website to improve user experience, streamline the purchase journey, and boost conversions through UX-driven optimisations.
Team
Collaborated with the client’s internal team, developers, and a project manager.
My Role
UX/UI Designer – led the full website redesign, starting with an audit of the existing site using heatmaps and user behavior data. Created wireframes for the homepage and product page (desktop and mobile), delivered a modern and conversion-focused user interface, and collaborated with developers to ensure a smooth implementation.
Wireframes
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User Interface
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User Interface
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L’Oréal: ecommerce checkout UX
L’OREAL
Brief
Create a unified, high-performing checkout experience to be adapted across multiple L’Oréal brands, with the goal of reducing friction and improving conversion while preserving each brand’s distinct identity.
Team
Collaborated with L’Oréal’s internal product manager and a Paris-based digital agency.
My Role
Lead UX Designer – conducted audits of existing checkout flows, identified pain points, and designed a scalable wireframe system to streamline the user journey across three flagship e-commerce sites. Focused on balancing UX best practices with brand-specific adaptations to ensure consistency and performance.
Wireframes
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User Interface
User Interface
Nespresso: ecommerce campaign UI
Ogilvy for Nespresso
Brief
Support Nespresso’s global e-commerce campaigns by designing user-centric assets and layouts across digital touchpoints, ensuring a seamless and premium shopping experience.
Team
Collaborated with the production team, art directors, project managers, creative directors, and the client (Nestlé).
My Role
Senior UX/UI Designer – in charge of designing all e-commerce campaign assets, from homepage modules to product banners and promotional landing pages. Worked closely with cross- functional teams to ensure UX best practices were applied consistently across layouts.
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Questions about UX/UI design
Can you work with our existing brand and development team?
Yes. My portfolio includes projects delivered with internal teams, agencies and developers. The work can build on existing brand guidelines, wireframes and design systems, or include a new design direction where the brief calls for it.
Do you design for ecommerce?
Yes. Examples include a Shopify redesign for Padel USA, checkout journey work for L’Oréal and ecommerce campaign interfaces for Nespresso.
What should I include in a UX/UI brief?
Share your website or product, the audience, the problem you want to address, the screens or journeys in scope, your timeline and any existing research or design files.
Planning a redesign or need senior design support? Book a discovery call or send a project brief.
Related services: Branding and visual identity · CRM and email design.